L'Ambos Mundos is a cultural project rooted in the intersection of two worlds — the name itself suggests duality, dialogue, and the richness found at the meeting point of distinct perspectives. The brief was to create a full brand identity from scratch: name interpretation, visual system, typography, colour, and brand applications.
The project covered the full brand identity suite: logo and logotype design, colour palette, typography selection and hierarchy, brand guidelines documentation, stationery design, digital applications, and social media templates. The mark was designed around the concept of duality — two forms that only make complete sense together.
A distinctive identity that communicates the project's cultural positioning without over-explaining it. The warmth of the palette and the balance of the mark make it equally at home in editorial and digital contexts. Delivered as a full brand guidelines document with ready-to-use asset library.