WIN&KEN is a Barcelona-based creative agency specialising in automotive brand communications. As a core team designer for two years, I worked across four VW Group marques — Volkswagen, SEAT, CUPRA, and ŠKODA — adapting global brand guidelines to the Spanish market and developing campaign assets for diverse formats and audiences.
My responsibilities spanned the full campaign lifecycle: from initial concept adaptation and key visual development through to final production across print, digital, OOH, and event formats. I also led design QA on large format print jobs and maintained consistency across simultaneous multi-brand campaigns — a complex challenge given the distinct visual identities of each marque.
Delivered 15+ major campaign rollouts across two years, covering national and regional market adaptations. Built strong internal relationships with brand teams and contributed to an agency-wide shift toward more systematic, template-driven production that reduced turnaround time by approximately 15%.